Frank D Cholly

Frank Cholly Jr., a Senior Market Strategist at RJO Futures, brings over 23 years of futures market expertise in agriculture and energy markets. Starting his career in 1995 in the CBOT’s bond and soybean pits, he developed a deep understanding of market dynamics, which he now leverages to tailor options strategies for hedgers and speculators alike. Recognized for his insights with multiple features in Futures Magazine, Frank builds enduring client relationships through honesty and a genuine commitment to their success. He eschews high-pressure sales in favor of trust and long-term value. A dedicated family man with four children, Frank finds his balance through family activities.

Experience

22 years

License

Series 3

Sector Focus

Agriculture, Currencies, Equity Indices, Interest Rates, Metals

Analysis Preference

Frank generally focuses on fundamental analysis in identifying the direction of a market and relies on technical analysis to select specific entry and exit prices. He tends to place the most emphasis on technical analysis when reviewing stock index and financial markets. However, Frank notes he is much more mindful of the fundamental factors when approaching the agricultural markets.

Get To Know Frank