Frank D. Cholly
Senior Market Strategist
22 years of service
Open Account
Frank has been involved in many aspects of the futures business, from taking and placing orders to providing high-quality order execution service. As a second-generation participant in markets at the Chicago Board of Trade, Frank spent his early years working in the Treasury bond pit servicing both institutional and retail clients. He then expanded his brokerage duties and began covering a wide range of markets, including stock index, metals, grains and the balance of the interest rate sector. Ultimately, he turned his full-time focus to the grain market, dealing primarily with proprietary and commercial business. Frank was a senior commodities broker at Lind-Waldock prior to joining RJO Futures in 2011.
Sector Focus
Agriculture, Equity Indices, Metals, Interest Rates, Currencies
Analysis Preference
Frank generally focuses on fundamental analysis in identifying the direction of a market and relies on technical analysis to select specific entry and exit prices. He tends to place the most emphasis on technical analysis when reviewing stock index and financial markets. However, Frank notes he is much more mindful of the fundamental factors when approaching the agricultural markets.
Strengths and Trading Philosophy
Frank emphasizes tailoring services to his clients based on your trading experience, trading style, risk tolerance and available risk capital. He is a strong believer in disciplined trading and encourages strict adherence to this philosophy in order to optimize upside potential. Frank's goal is to develop trading strategies that take advantage of the characteristics of both futures and options contracts. He promotes the use of spread trading (both intermarket and intramarket) to achieve this goal.